Strategy and focus
I help you pick the one thing that matters. And see that the rest can wait — or never happen.
personal site · 2026 edition
DmitriiSergeev
Building SaaS. Most days with Claude.
founder · operator · advisor
I've been building SaaS since 2015. Carrot Quest: zero to $3M ARR, no investors, still +35% a year.
Now building Dashly in parallel — an AI SDR for inbound. Most of what I ship, I ship with Claude.
/ 01 — bio
Marketing, product and sales — one system.
In most companies product, marketing and sales live on different floors. Never had that — in my first company I was the PM, the salesperson and the copywriter at the same time. Never unlearned it.
Anivers was a 2009 web studio with corporate clients like Sberbank and Rosneft. I left enterprise for SaaS because enterprise burns you out and doesn't scale. Carrot Quest came next, now Dashly.
Today, almost everything I do, I do with Claude. I ship product, I write emails, I make decks. Whatever falls out of that stream gets parked here.
Today — Founder & CEO Dashly, Founder & Advisor Carrot Quest.
/ 02 — numbers that matter
01$3MARR at Carrot Quest0 → 1000+ customers, no funding, +35% YoY
0210+years in SaaS & AIWrote code in 2009. Ran a team in 2015. Writing code again — with Claude.
0350kreaders / monthB2B blog I built at Carrot Quest
042.5kTG subscribersChannel on going from 0 to 1
/ 03 — trajectory
Seventeen years — one line.
- 2023 → nowFounder & CEO — Dashly.ioAI SDR · $252K → $1M ARR goal
- 2022 → nowFounder & Advisor — Carrot QuestCo-founder · scaled to $3M ARR
- 2023 → nowAngel / Mentor / Advisor — IndependentC-level in EdTech & MarTech
- 2024 → nowSolo maker — AI toolingGPT agents, voice bots, no-code
- 2015 — 2022CEO — Carrot Quest0 → 1 → product-market fit
- 2009 — 2015CEO — Anivers StudioEnterprise: Sberbank, Rosneft
/ 04 — artifacts
HTML, decks and essays
I make with Claude.
Each artifact is a thought I caught before it drifted off. Five lines I live on: CEO, marketing, product, AI, vibecoding.
01 · VibecodingEssay
Vibecoding with Claude Code
Six observations from a CEO
How I build and rebuild whole products in a conversation with Claude. Context beats prompts, sessions beat one-off queries, and where it all breaks.
2026 · v 0.1read →
02 · AIDeck
AI SDR: funnel economics
12 months of lessons from Dashly
$252K ARR, $1M goal by 2026. What works in inbound funnels powered by AI agents — and what doesn't.
Coming soonread →
03 · CEODeck
0 → $3M ARR with no funding
Carrot Quest, a ten-year retro
Bootstrapped, profitable, 35% YoY. What I'd repeat, what I'd skip, and why a CEO keeps working after the exit.
Coming soonread →
04 · MarketingDeck
Inbound funnel teardown
From SEO to handshake
How a blog with 50k readers/month turns into SQLs and then into revenue. Content, scoring, and the rituals around them.
Coming soonread →
05 · ProductDeck
Product Research · JTBD as craft
Based on Product Research Book
A compact take on my product research book. Custdev, hypotheses, finding the real pain.
Coming soonopen ↗
The catalogue keeps growing. New HTML artifacts go into public/artifacts/ with an entry added to lib/artifacts.ts.
/ 05 — how I help
Partner. Mentor. Advisor.
Teams that drive themselves
What it looks like when the CEO isn't in every meeting. Roles, rituals, culture — none of the HR fluff.
Marketing that pulls leads
Inbound that actually works in B2B SaaS: positioning, content, traffic. Mine pulled 50k readers a month — I'll show you how.
Sales that close
Your first sales hire. Their KPIs. And why your marketing and sales still don't talk.
Product-market fit
Custdev without self-deception. Hypotheses you can test in a week. Channels where customers are already paying.
/ 06 — writing
Channel on going from 0 to 1
Telegram · ive_from_0_to_1 ↗
My book on product research — JTBD, custdev, hypotheses
Product Research Book ↗
spoke on stages
Netology · EcomExpo · FRII · RIF · Product Mindset · Product Camp · ScrumTrek · Epic Growth
/ 07 — connect